There is much going on inside real estate currently about agent reviews. Articles are everywhere about who is doing it, are they beneficial (or hurtful), are they accurate and what they truly mean. Although not the first, the latest is realtor.com with its Agent Match program. Maybe you’ve heard about it – maybe not – but it is something to keep an eye, and ear, out for. This technology is here, the functionality has been deployed. Now it’s the question of how long is it going to be before NAR releases its version (Agent Match) to the mainstream.
For the last couple of years, real estate technology tools have been rolling out at a fast and furious pace. As a real estate professional, I eagerly scrambled to keep up as a slower market afforded me the time and opportunity.
However, earlier this year as the market began to improve and my time was limited, I found tech tools taking a back seat to working in and on my business.
So many of my real estate agent friends have been overwhelmed with tools they have felt necessary. Tools they thought they needed to master in order to be successful. I look at technology in a different way. I believe the tools you choose should actually support “doing business” rather than shifting your focus away.
Below are my top five favorite technology tools every agent should use to enhance their business without creating additional distraction. Read More.
A recent article from Inman News complains about people using the signature line “Sent from my iPhone. Please excuse any typos.” But, a Stanford study shows that people are much more likely to forgive grammatical errors when an email is sent from a mobile device. What do you think – is the “Sent from my iPhone” signature a total faux pas? Or is it common courtesy?
While that issue is still under debate, here are some definite e-mail faux pas you should be avoiding. Read More.
Accusations about Yelp Inc.’s business practices and authenticity of reviews have angered scores of small-business owners. They also have left some consumers feeling confused about what they can and can’t trust on the popular site, which features 42 million reviews on bars, restaurants, orthodontists, body shops, gyms, nail salons, hotels and much more.
Although Yelp is the leading user-review website, plenty of other sites offer online reviews from users. For restaurants alone, people can turn not only to Yelp but also to OpenTable, Google and MenuPages, among others.
Here are some tips to help you wade through the endless sea of reviews on Yelp. Read More.
If you want to become an iPhone power user, it’s best to know about some of the hidden features Apple put in its operating system.
Here are a few of the favorites. Read More.
Sunshine, lazy days spent at the ballpark and ice cream, lots of ice cream. All things I think of when summertime rolls around. While much of summer might be spent outdoors, taking the time to spruce up your marketing image both offline and online can be a simple way to infuse new life into your personal brand!
1. Clean Up Your Email Marketing
Freshen up your email marketing by asking yourself a few questions: Does the design match your personal brand look, feel and overall style? Read More.
You’re on Facebook and Twitter four hours a day and you’re telling me you haven’t closed a lot of business lately? Of course not! Social media is just a tool in your arsenal — and when used effectively and efficiently it can help you cultivate business. So, how do you best use social media to benefit your business? Funny you should ask… Read More.
It can be difficult to know where to start with SEO. But, higher rankings almost always translate into more business, it’s important to start somewhere! Here are five things you can start working on to improve your rankings.
1. Optimize Your Title Tags, but Do It Strategically.
The title tag of a page is the single most important on-site factor in getting that page to rank well for your targeted keywords. So, your keywords need to be in the title tags of your site. Read More.
According to an Inc. article, here’s a roundup of Sanebox’s best tips for managing email.
Turn off notifications.
You’re humming along with work swimmingly and you hear it–the ping on your phone that tells you an email just landed in your inbox. Now you’re curious, so you hop in there to see whom it’s from and your productivity just stopped dead still. Unless you’re waiting for some time-sensitive critical message, don’t give yourself an excuse to keep checking email. Silence notifications wherever you’re getting them (including visual pop-ups on the desktop). A better bet is to set aside a few times during the day to deal with email. Read More.
Hey, where is everybody? You set the groceries down, call out the names of your family, and take a quick look around. Then you check your cell.
With the Pinnum phone app, you’ve got GPS meets social media. You can see exactly where everyone in your household is – your wife is on the freeway, your son is at the ballfield and your daughter is at the next door neighbor’s.
You send each of them a quick text – “steaks on the grill in 30!” The responses come fast. “Mom’s picking me up in 10.” “Can Emily come 2?” And from your wife -”My hero!” Gathering the troops is only one of many uses for the new Pinnum app, which is free to end users like project manager Mario Moraila. Read More.