There’s no denying that social media has taken the world by storm. Facebook, LinkedIn and Twitter boast millions of users. Social media is a huge engagement, staffing, retention and, increasingly, branding tool. It’s at the foundation of what I call tri-branding — i.e., when companies use social media to link both product and employment brand, and to get their customers to sing their praises or live their brand. Read More.
According to a recent report published by Bing, the total amount of content available online totals nearly 1 trillion pages! That averages out to about 150 pages for every person alive today. With nearly 97 percent of consumers using the internet to search for local products and 65 percent of them actually buying such products, you can’t afford to ignore such a huge audience base when it comes to marketing your product and/or services.
However, to make sure that consumers are actually seeing what you want them to see on the web, there are certain things you must take care of. Here are five of the most common mistakes brands make online and how to avoid them. Read More.
Author Richard Wiseman says the average person knows approximately 300 people on a first-name basis. This being said, did you know that you are only two people away from 90,000 contacts? If that sounds a little mindboggling, it is! Combine that with the growth of social media, and it becomes very clear why there is an entire craze about nurturing and building social networks. Watch the video included in this article for a quick tutorial on how to establish strong online connections through social media. Read More.
When it comes to social media there are a lot of articles telling real estate professionals what they need to do, but it is just as important to know what not to do.
Just like in any social situation, there are some important social norms you need to know and a few faux pas’ you need to avoid. Read More.
Google and Facebook each should have acquired Twitter, but they did not. Now, GlobalWebIndex has the Twitter racehorse solidly in the lead. This is no neck-in-neck race. Twitter raced ahead when heads were turned. An incredible 21% of the global internet population now use Twitter actively on a monthly basis. Read More.
There were three very significant announcements made in social media over the last week or so, that you want to make sure you know about!
1. Archive your tweets. For the first time ever, Twitter has announced on its blog that you can now archive all of your tweets. Previously, it was tough to see even a few days of tweets because they would simply “drop off” the Twitter radar and not be available to view. We know tweets have been catalogued by the Library of Congress for some time, but the ability to go in and download all of your previous tweets is a big step. Read More.
Date: Thursday, October 11
Time: 11a.m. EST
(use code RUSMS10 to save $5)
Do you know where to ethically get appropriate content, what to post, when to post, and where to post it? Do you have a consistent plan you follow to regularly engage your prospects and position yourself as the expert so it’s YOU they call when they think of real estate?
In this powerful webinar summit you will learn step-by-step the most effective systems and strategies used to generate real business online today. Get a full day with 5 different speakers for less than $15. Use discount code “RUSMS10″ at checkout. Topics range from Pinterest and Facebook to Video and Blogging.
REALTORS® spend a lot of time working on their craft, but no one is perfect. It’s hard to be the master of every discipline and sometimes REALTORS® make real estate marketing mistakes that could be avoided with a little more time, planning and education. An NAR blog compiled a list of eight marketing mistakes REALTORS® should avoid along with suggestions on how to right the ship if you’re an offender. Read More.
Have you Googled your brand lately? Did you like the results you saw? Having negative search results appear in the top 10 results of Google can be very disconcerting for a brand. It affects the sales funnel from initial organic click to sale. There are two main phases of online reputation: prevention and crisis. Read More.
The NAR TechEdge event inspired the author, Mark Mclean, to share a few ideas about how to build social credibility and maintain a presence online:
The internet has changed how buyers and sellers are creating their own experience for house hunting. They are doing it on their terms when they want to. That means that if a buyer is looking for a house at Friday midnight, you also have to be out there at Friday midnight proving how good you are. I suppose THAT is one of the benefits of having a strong on-line presence….It works 24 hrs a day for you. So, how can you create Social Credibility? Check out the top 10 take aways from the conference. Read More.