There isn’t a day that goes by when we aren’t reading something about social media, how to use it and why it’s so important. It’s hard to determine which to pay attention to and which are a bunch of bologna! The more difficult part for small business owners is trying to keep up with it all. There are new sites being launched all the time and it sometimes feels like you have to be on all of them to find any success. That isn’t necessarily the case. Here’s 7 myths that will help you cut through the minutia of social media madness. Read More.
Referrals and recommendations have helped real estate agents build successful businesses for YEARS, and they’ve taken this fundamental building block of real estate and brought it online to REALTOR.com® and the Social Media sites used everyday.
It’s called “HyperSocial”, they’re free and they help you get recommendations from your past clients and share them with the world. And they help consumers see how they’re connected to you so you can start building a relationship before you have your first conversation. It’s what’s worked for years in real estate – relationships and relationship-building – and FINALLY – it’s being applied properly to social media. Read More.
Date: Thursday, April 26
Time: 1:00 PM – 2:00 PM EST
Let’s face it, our social media lives have become VERY noisy. Too many friends on Facebook, following too many people on Twitter and trying to keep up with too much information.
In this free webinar Chris Smith, Chief Evangelist for Inman News, will show you how, with a few simple steps, he was able to “digitally prune” his online world and freed up hours a week by doing so! Time is money and social media is a time suck.
Get the right balance and strengthen your best relationships with these easy to follow instructions.
Everyone knows there’s always room for improvement. Sometimes it’s a little thing and sometimes it’s a change in strategy or philosophy. Here are 19 ways you can outshine the competition.
1. Do the Little Things Right in Social Media
Social media is about being social – always keep that in mind. When others are pushing listing like crazy, be the social one in the room. Share information, ask opinions, don’t be afraid to post things that interest you but aren’t necessarily about real estate, and remember – always be social. Read More.
Move over Facebook, Twitter and Google+. Another social media site is stepping up as a valuable marketing tool for businesses.
Pinterest, an online bulletin board for your favorite images, launched in 2010 and is already experiencing wild growth. The site registered more than 7 million unique visitors in December, up from 1.6 million in September. And it’s driving more traffic to company websites and blogs than YouTube, Google+ and LinkedIn combined, according to a recent report from Cambridge, Mass.-based content-sharing site Shareaholic. Read More.
“Social media has definitely become the wave of the future for real estate advertising,” says Melissa Savenko, a RE/MAX Commonwealth realtor in Richmond, VA’s affluent Fan District. “I use Facebook to promote my listings, to market open houses and to notify other agents and the public about price drops and additional incentives. In this economy, I think many agents have embraced the social media world to promote their brand and their listings because it is free, easy and efficient.”
In addition to offering cost-effective methods of promoting properties, Facebook also offers a range of new opportunities to grow and cultivate a robust community of prospective buyers and sellers. Read More.
Facebook, Twitter, YouTube and other social media have become significant new communications channels that would-be homebuyers need to tap and potential home sellers need to evaluate.
“Using Facebook and Twitter and other niche sites focused on modern architecture has had a very positive impact on drawing people to my open houses and selling my listings,” said Michael Shapiro of Long and Foster. “My whole real estate practice has grown from my blog, which I started writing several years before I had my real estate license. I decided to get my license because of the requests for help that I was getting through the site, Facebook and Twitter.” Read More.
You know who you are. You haven’t jumped into the world of social media. If you are in business, you possibly have the beginnings of a LinkedIn profile, but it contains only your name and job title. Chances are that it is outdated. You might not even remember what your email address or password is to get into your account.
You still have a MySpace account, but you don’t even admit that in public. Twitter is way to fast-moving and trivial. Facebook? Who wants to connect with you anyway?
If this is ringing true in your ears, you have probably uttered one or more of the following excuses to your boss, co-workers, friends or family members. Read More.
Social media Gurus and experts seem to be peeking out from every bush and tree trying to sell you books and courses filled with social media advice. A little while ago Bill Lublin – one of the folks behind the new e-PRO – wrote a post called “Five Tips From the Social Media Expert You Called Mom”, because he felt that your Mom already taught you a lot about social media theory and interaction. But Mom didn’t raise you alone, so let’s give Dad a little credit for what he taught you about reputation management. Read More.
Social media seems like a tailor-made business tool for real estate. It allows agents to personally connect with clients in a business that relies on client-agent rapport. And its array of networking platforms offer benefits to buyers and sellers as well. Buyers can scope out properties and agents; sellers can search for buyers.
But tweeters beware: Social networking has as much potential to undermine a deal as spark one.
The story of one homebuyer in Tiburon, Calif., reported by MSN Real Estate, highlights what can go wrong. Thrilled over a house that she visited, the woman broadcast the listing on Facebook. Bad move: The post percolated through her network of “friends” until it reached another house-hunter. That buyer acted fast, snatching the property from the grasp of the woman who had unwittingly promoted it. (Grounds for “unfriending” if ever we heard one.) Read More.