The do’s and dont’s for real estate social media

July 6, 2013 by · Leave a Comment
Filed under: General, Marketing, Technology 

Social media isn’t going anywhere. Oh wait, yes it is… it’s going everywhere! Social media is one of the fastest and most cost effective ways to share your brand with a large audience.

Data suggests that a rising number of real estate agents are leveraging the power of social media to connect with their clients and expand their professional networks.

In fact, the California Association of REALTORS® found that agents cited the following reasons for using social media in an effort to grow their real estate businesses:

  • 67 percent staying in touch with clients
  • 54 percent be more accessible to my clients
  • 50 percent respond to clients faster
  • 44 percent market my business to a younger demographic Read More.

78% of salespeople using social media outsell their peers

June 21, 2013 by · Leave a Comment
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The most interesting finding in a recent study was that in 2012, 78.6% of sales people using social media to sell out performed those who weren’t using social media. He tells me he wasn’t expecting a number that high. Then, Keenan found that when it came to exceeding sales quota (exceeding quota by more than 10%), social media users were 23% more successful than their non-social media peers. Keenan told me that no matter how you sliced the data, social media users came out on top. Read More.

Leveraging social media for online lead generation

June 16, 2013 by · Leave a Comment
Filed under: General, Marketing, Technology 

Targeting, converting and nurturing online leads are challenges many real estate professionals face. From the expense to the tools and management, knowing how and where to spend time and money can feel like an immense undertaking. Read More.

The good, bad and ugly: social media’s impact on your brand

April 13, 2013 by · Leave a Comment
Filed under: General, Technology 

There’s no denying that social media has taken the world by storm. Facebook, LinkedIn and Twitter boast millions of users. Social media is a huge engagement, staffing, retention and, increasingly, branding tool. It’s at the foundation of what I call tri-branding — i.e., when companies use social media to link both product and employment brand, and to get their customers to sing their praises or live their brand. Read More.

Top 5 mistakes you should avoid in internet marketing

March 11, 2013 by · Leave a Comment
Filed under: General, Marketing, Technology 

According to a recent report published by Bing, the total amount of content available online totals nearly 1 trillion pages! That averages out to about 150 pages for every person alive today. With nearly 97 percent of consumers using the internet to search for local products and 65 percent of them actually buying such products, you can’t afford to ignore such a huge audience base when it comes to marketing your product and/or services.

However, to make sure that consumers are actually seeing what you want them to see on the web, there are certain things you must take care of. Here are five of the most common mistakes brands make online and how to avoid them. Read More.

Building strong relationships through social media

February 25, 2013 by · Leave a Comment
Filed under: General, Marketing, Technology 

Author Richard Wiseman says the average person knows approximately 300 people on a first-name basis. This being said, did you know that you are only two people away from 90,000 contacts? If that sounds a little mindboggling, it is! Combine that with the growth of social media, and it becomes very clear why there is an entire craze about nurturing and building social networks. Watch the video included in this article for a quick tutorial on how to establish strong online connections through social media. Read More.

Top 5 social media faux pas for real estate pros

February 11, 2013 by · Leave a Comment
Filed under: General, Marketing, Technology 

When it comes to social media there are a lot of articles telling real estate professionals what they need to do, but it is just as important to know what not to do.

Just like in any social situation, there are some important social norms you need to know and a few faux pas’ you need to avoid. Read More.

Twitter ranked fastest growing social platform

February 3, 2013 by · Leave a Comment
Filed under: General, Technology 

Google and Facebook each should have acquired Twitter, but they did not. Now, GlobalWebIndex has the Twitter racehorse solidly in the lead. This is no neck-in-neck race. Twitter raced ahead when heads were turned. An incredible 21% of the global internet population now use Twitter actively on a monthly basis. Read More.

3 things in social media you may have missed over the holidays

January 4, 2013 by · Leave a Comment
Filed under: General, Technology 

There were three very significant announcements made in social media over the last week or so, that you want to make sure you know about!

1. Archive your tweets. For the first time ever, Twitter has announced on its blog that you can now archive all of your tweets. Previously, it was tough to see even a few days of tweets because they would simply “drop off” the Twitter radar and not be available to view. We know tweets have been catalogued by the Library of Congress for some time, but the ability to go in and download all of your previous tweets is a big step. Read More.

Webinar: Social Media Summit

October 10, 2012 by · Leave a Comment
Filed under: Education, General, Marketing, Technology 

Date: Thursday, October 11
Time: 11a.m. EST
Cost: $19.95
(use code RUSMS10 to save $5)
Register Now

Do you know where to ethically get appropriate content, what to post, when to post, and where to post it? Do you have a consistent plan you follow to regularly engage your prospects and position yourself as the expert so it’s YOU they call when they think of real estate?

In this powerful webinar summit you will learn step-by-step the most effective systems and strategies used to generate real business online today. Get a full day with 5 different speakers for less than $15. Use discount code “RUSMS10″ at checkout. Topics range from Pinterest and Facebook to Video and Blogging.

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