Consumer preference survey highlights

December 10, 2013 by · Leave a Comment
Filed under: General, Marketing 

Recently, NAR’s Smart Growth Program released the latest version of its Consumer Preference Survey, which aims to shed light on the characteristics that people desire in their neighborhood and the trade-offs folks are willing to make to live in that preferred setting. At its core, the survey pits a traditional suburban community with separated-land uses necessitating driving to destinations vs. a smart growth community with a mix of land uses where walking, biking, and transit are viable for most trips. We also asked a battery of questions on various transportation modes and the respondents’ use of these modes and inclination to fund various modes. Read More.

NAR’s Community Preference Survey shows preference for mixed-use, walkable communities

November 15, 2013 by · Leave a Comment
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According to the NAR 2013 Community Preference Survey, 60 percent of respondents favor a neighborhood with a mix of houses, stores, and other businesses that are within walking distance, rather than neighborhoods requiring driving between home, work, and recreation. Respondents indicated that while the size of a home or yard does matter, most are willing to compromise size for a preferred neighborhood and less commuting. Check out the press release, survey results and the analysis. Read More.

Study shows that walkable neighborhoods are better for kids

October 7, 2013 by · Leave a Comment
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Children who live in “smart growth” neighborhoods–developments that are designed to increase walkability and have more parks and green space areas–get 46 percent more moderate or vigorous physical activity than kids who live in conventional neighborhoods, finds a study in the American Journal of Preventive Medicine. Read More.

A narrow focus helps real estate agents

July 9, 2013 by · Leave a Comment
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A new study suggests real-estate agents do something that might go against their grain: think small.

Agents who concentrate on a small, specialized area sell homes for 1.21% more than agents who list homes in a large area, says Bennie Waller, professor of finance and real estate at Longwood University in Farmville, Va. Homeowners with pricier homes stand to gain even more. Properties above the median sale price sold for 1.71% more when listed by an agent with a small territory, according to a study last year on listing area and real-estate sales.

The take-away for agents? “Sell in expensive areas and localize,” Prof. Waller says. “If you’re going into a neighborhood where you have six or seven properties listed, you’ll be able to do it faster, more efficiently and at a cheaper cost. Your transaction costs go down.” Read More.

First-time buyers more willing to compromise

April 5, 2012 by · Leave a Comment
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When it comes to space and upgrades, first-time home buyers are more willing to compromise than repeat buyers, according to the National Association of REALTORS®’ 2011 “Profile of Home Buyers and Sellers.”

While they have big wish lists too, first-time buyers seem to be most driven by finding a home that offers a reasonable monthly mortgage payment.

“Single home buyers tend to value affordability above all when they are choosing a home and a neighborhood,” says Jessica Lautz, NAR’s manager of member and consumer survey research. “They also focus more on living some place convenient to friends and family, as well as entertainment and leisure activities.” Read More.

How a neighborhood holds property value

September 7, 2011 by · Leave a Comment
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Buying a home that declines sharply in property value can put you underwater on your mortgage, erode your net worth and leave you unable to relocate for a new job or adapt to a change in household income. And one of the biggest factors that determines whether a home will rise or fall in value is its neighborhood.

That’s actually a good thing, because you don’t need a crystal ball to evaluate a neighborhood’s direction, says Andrew Schiller, creator of, a real estate research website.

“The places that tend to hold on to their value are places that basically do well across two primary dimensions that anyone can think about and evaluate neighborhoods by,” Schiller says.

These two criteria are access to jobs and access to amenities. Those and a few others can help you get a sense of where a neighborhood is headed. Read More.

6 strategies for featuring neighborhoods

September 3, 2011 by · Leave a Comment
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Are there neighborhoods that are considered “hot” places to settle down or perhaps that are on the right cycle to experience significant turnaround? Adding neighborhoods to your site can be a powerful way to show that you are an expert in this market to buyers and sellers. From a listing strategy perspective, featuring neighborhoods can help you gain credibility with your sellers and help you gain market share. Imagine going on a listing presentation and showing sellers that you have featured their neighborhood specifically on your website. Read More.

Survey shows a few reasons why people move

July 12, 2011 by · Leave a Comment
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One in five U.S. homeowners have either moved from their home or would like to move because their neighborhood or community wasn’t ideal for their lifestyle, according to a recent survey by Better Homes and Gardens Real Estate LLC in collaboration with leading media and marketing company Meredith Corporation.

The findings bolster Better Homes and Gardens® Real Estate’s assertion that community and lifestyle decisions are critical components of the home-buying process. Read More.