6 email faux pas to avoid

September 29, 2013 by · Leave a Comment
Filed under: General, Marketing, Technology 

A recent article from Inman News complains about people using the signature line “Sent from my iPhone. Please excuse any typos.” But, a Stanford study shows that people are much more likely to forgive grammatical errors when an email is sent from a mobile device. What do you think – is the “Sent from my iPhone” signature a total faux pas? Or is it common courtesy?

While that issue is still under debate, here are some definite e-mail faux pas you should be avoiding. Read More.

Advertising rules to live by

February 8, 2013 by · Leave a Comment
Filed under: General, Marketing 

Research shows that people need to see the same ad or message several times before they’ll respond. Whether it’s in magazines, journals, newsletters, flyers, newspapers, Internet ads, or social media, once you’ve created a great ad, repetition is key. I refer to this as the “four times” rule.

Where the four times rule especially applies is in print advertising. Newspapers will sometimes offer incentives for real estate professionals to run ads four times or more and get the fifth or sixth ad free. Read More.

Are you missing messages on Facebook?

April 30, 2012 by · Leave a Comment
Filed under: General, Technology 

Facebook only notifies you of messages from your friends, and yet anyone can send you a message on Facebook. The result: You have a whole separate inbox of messages from pages you like and people you aren’t yet friends with. Here’s how to make sure you haven’t missed anything important. Read More.