Advertising rules to live by

Research shows that people need to see the same ad or message several times before they’ll respond. Whether it’s in magazines, journals, newsletters, flyers, newspapers, Internet ads, or social media, once you’ve created a great ad, repetition is key. I refer to this as the “four times” rule.

Where the four times rule especially applies is in print advertising. Newspapers will sometimes offer incentives for real estate professionals to run ads four times or more and get the fifth or sixth ad free. Read More.

Are you missing messages on Facebook?

Facebook only notifies you of messages from your friends, and yet anyone can send you a message on Facebook. The result: You have a whole separate inbox of messages from pages you like and people you aren’t yet friends with. Here’s how to make sure you haven’t missed anything important. Read More.

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