There’s no denying that social media has taken the world by storm. Facebook, LinkedIn and Twitter boast millions of users. Social media is a huge engagement, staffing, retention and, increasingly, branding tool. It’s at the foundation of what I call tri-branding — i.e., when companies use social media to link both product and employment brand, and to get their customers to sing their praises or live their brand. Read More.
Author Richard Wiseman says the average person knows approximately 300 people on a first-name basis. This being said, did you know that you are only two people away from 90,000 contacts? If that sounds a little mindboggling, it is! Combine that with the growth of social media, and it becomes very clear why there is an entire craze about nurturing and building social networks. Watch the video included in this article for a quick tutorial on how to establish strong online connections through social media. Read More.
When it comes to social media there are a lot of articles telling real estate professionals what they need to do, but it is just as important to know what not to do.
Just like in any social situation, there are some important social norms you need to know and a few faux pas’ you need to avoid. Read More.
Google and Facebook each should have acquired Twitter, but they did not. Now, GlobalWebIndex has the Twitter racehorse solidly in the lead. This is no neck-in-neck race. Twitter raced ahead when heads were turned. An incredible 21% of the global internet population now use Twitter actively on a monthly basis. Read More.
There were three very significant announcements made in social media over the last week or so, that you want to make sure you know about!
1. Archive your tweets. For the first time ever, Twitter has announced on its blog that you can now archive all of your tweets. Previously, it was tough to see even a few days of tweets because they would simply “drop off” the Twitter radar and not be available to view. We know tweets have been catalogued by the Library of Congress for some time, but the ability to go in and download all of your previous tweets is a big step. Read More.
Date: Thursday, October 11
Time: 11a.m. EST
(use code RUSMS10 to save $5)
Do you know where to ethically get appropriate content, what to post, when to post, and where to post it? Do you have a consistent plan you follow to regularly engage your prospects and position yourself as the expert so it’s YOU they call when they think of real estate?
In this powerful webinar summit you will learn step-by-step the most effective systems and strategies used to generate real business online today. Get a full day with 5 different speakers for less than $15. Use discount code “RUSMS10″ at checkout. Topics range from Pinterest and Facebook to Video and Blogging.
There isn’t a day that goes by when we aren’t reading something about social media, how to use it and why it’s so important. It’s hard to determine which to pay attention to and which are a bunch of bologna! The more difficult part for small business owners is trying to keep up with it all. There are new sites being launched all the time and it sometimes feels like you have to be on all of them to find any success. That isn’t necessarily the case. Here’s 7 myths that will help you cut through the minutia of social media madness. Read More.
Referrals and recommendations have helped real estate agents build successful businesses for YEARS, and they’ve taken this fundamental building block of real estate and brought it online to REALTOR.com® and the Social Media sites used everyday.
It’s called “HyperSocial”, they’re free and they help you get recommendations from your past clients and share them with the world. And they help consumers see how they’re connected to you so you can start building a relationship before you have your first conversation. It’s what’s worked for years in real estate – relationships and relationship-building – and FINALLY – it’s being applied properly to social media. Read More.
Date: Thursday, April 26
Time: 1:00 PM – 2:00 PM EST
Let’s face it, our social media lives have become VERY noisy. Too many friends on Facebook, following too many people on Twitter and trying to keep up with too much information.
In this free webinar Chris Smith, Chief Evangelist for Inman News, will show you how, with a few simple steps, he was able to “digitally prune” his online world and freed up hours a week by doing so! Time is money and social media is a time suck.
Get the right balance and strengthen your best relationships with these easy to follow instructions.
“Social media has definitely become the wave of the future for real estate advertising,” says Melissa Savenko, a RE/MAX Commonwealth realtor in Richmond, VA’s affluent Fan District. “I use Facebook to promote my listings, to market open houses and to notify other agents and the public about price drops and additional incentives. In this economy, I think many agents have embraced the social media world to promote their brand and their listings because it is free, easy and efficient.”
In addition to offering cost-effective methods of promoting properties, Facebook also offers a range of new opportunities to grow and cultivate a robust community of prospective buyers and sellers. Read More.