Lead generation using social media techniques

January 10, 2014 by · Leave a Comment
Filed under: General, Marketing, Technology 

Return on investment (ROI) is still a big question in social media. Many professionals have come to terms with the fact that it can be difficult to quantify, yet they understand the need to be active to compete. How do you know if you are truly generating leads via social media?

Part of the problem is that social media use is often passive — meaning that users are sharing ideas, news, content and deals, but not performing outreach activities. Are you using the tools available to you to seek out specific leads, build relationships and earn business? Read More.

What Twitter users know that you don’t

October 18, 2013 by · Leave a Comment
Filed under: General, Technology 

You may have avoided joining, but now that almost 50 million Americans use it, and three times that number use the microblog internationally, you may be wondering if there’s actually something valuable about Twitter that you’re missing.

218 million people use Twitter. 22% are in the US, and a whopping 78% are international users. And this global reach highlights some of Twitter’s greatest strengths. If you follow users who are in your area, Twitter offers a hyper-local news source that many parts of the world (and the United States) don’t have. Unlike newspapers, the information on Twitter comes through in real time. During an emergency or a live event, Twitter can be one of the most comprehensive sources of first-person information. On the down-side, this is not journalism; it isn’t vetted or put in context, but it’s distributed information-sharing that has never existed in the world up until now. Read More.

Social media: are you doing it wrong?

September 10, 2013 by · Leave a Comment
Filed under: General, Marketing, Technology 

You’re on Facebook and Twitter four hours a day and you’re telling me you haven’t closed a lot of business lately? Of course not! Social media is just a tool in your arsenal — and when used effectively and efficiently it can help you cultivate business. So, how do you best use social media to benefit your business? Funny you should ask… Read More.

Make a marketing triple play: different types of media

September 4, 2013 by · Leave a Comment
Filed under: General, Marketing, Technology 

You are empowered today with marketing opportunities that are truly unprecedented. Billions of people are on Facebook and YouTube every month. Smartphones and tablets now allow you to market from anywhere to anyone, anywhere. Savvy online marketers in real estate have mastered things like PPC and SEO (pay-per-click advertising and search-engine optimization).

Integrating these efforts will make them all more successful. That starts with understanding the three kinds of media—paid, owned, and earned—and working them. Read More.

12 essential tips to get social media traction

September 1, 2013 by · Leave a Comment
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The rules of social media are simple, and if you ignore it you the risk the fate that befell those who ignored the telephone in the late 19th century and the Internet at the end of the 20th.

If you’re just getting started, you’re late–but you can still catch up. And I’m not just talking about trendy, consumer-facing companies. A study published in February by the CEB’s Marketing Leadership Council reported that 57 percent of B-to-B buyers research your company on their own online before they pick up the phone or email you for a sales pitch or more information. This stark reality makes it more important that you embrace social media–now. Read More.

Selling your home in a digital era

August 17, 2013 by · Leave a Comment
Filed under: General, Marketing, Technology 

A new study says that photos can increase “the perceived value” of your home by about 13 percent. Another statistic shows that approximately 21 percent of buyers view videos of homes for sale on online.

If all of this sounds like the house-hunting process has changed, you’re exactly correct. Homes can be searched for from anywhere in the world. You can share your favorite home photos and videos using social media websites like Facebook, Youtube, Pinterest, Twitter, Instagram, and a variety of cloud-based software and mobile apps. Read More.

10 reasons why real estate professionals should be on Google+

August 7, 2013 by · Leave a Comment
Filed under: General, Marketing, Technology 

Google+ continues to establish itself as one of the top social media platforms, especially in the world of real estate. In fact, according to Forbes magazine, Google+ is the second largest social network with 343 million active users. While you may be saturated with social media strategies and recommendations, Homes.com has outlined 10 compelling reasons why agents and brokers should use Google+ and get ahead of your competition to reach more prospects. Read More.

The do’s and dont’s for real estate social media

July 6, 2013 by · Leave a Comment
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Social media isn’t going anywhere. Oh wait, yes it is… it’s going everywhere! Social media is one of the fastest and most cost effective ways to share your brand with a large audience.

Data suggests that a rising number of real estate agents are leveraging the power of social media to connect with their clients and expand their professional networks.

In fact, the California Association of REALTORS® found that agents cited the following reasons for using social media in an effort to grow their real estate businesses:

  • 67 percent staying in touch with clients
  • 54 percent be more accessible to my clients
  • 50 percent respond to clients faster
  • 44 percent market my business to a younger demographic Read More.

78% of salespeople using social media outsell their peers

June 21, 2013 by · Leave a Comment
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The most interesting finding in a recent study was that in 2012, 78.6% of sales people using social media to sell out performed those who weren’t using social media. He tells me he wasn’t expecting a number that high. Then, Keenan found that when it came to exceeding sales quota (exceeding quota by more than 10%), social media users were 23% more successful than their non-social media peers. Keenan told me that no matter how you sliced the data, social media users came out on top. Read More.

The good, bad and ugly: social media’s impact on your brand

April 13, 2013 by · Leave a Comment
Filed under: General, Technology 

There’s no denying that social media has taken the world by storm. Facebook, LinkedIn and Twitter boast millions of users. Social media is a huge engagement, staffing, retention and, increasingly, branding tool. It’s at the foundation of what I call tri-branding — i.e., when companies use social media to link both product and employment brand, and to get their customers to sing their praises or live their brand. Read More.

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