Is that a question you’ve ever asked yourself? Have you ever wondered why some real estate agents do well in today’s economy while others fail? There is a huge discrepancy right now between people who are failing and people who are succeeding.
Having been a real estate business coach for the past 14+ years I’ve had the privilege to observe how real estate agents function. And this experience has included new agents and seasoned agents, and the experience of watching them function through hard times and good times. In addition, I’ve even had the privilege to be able to participate in helping them to become successful.
Here’s the secret to what separates those who are doing well in today’s economy from those who are not. It’s one word and that word is fear. The not-so-successful real estate agents have fallen into a cycle of fear. Usually that pattern is established through incessant watching of the news, whether it’s reading a newspaper, or a magazine, or watching TV, or listening to the radio, the real estate agents who aren’t doing well are following the news much too closely, and what happens is that they become focused on gloom and doom. Read More.
The happiest employees of all aren’t kindergarten teachers or veterinarians. They’re real estate agents. Professionals with this job title are typically responsible for renting, buying, or selling property for clients. According to the BLS, they study property listings, interview prospective clients, accompany clients to property site, discuss conditions of sale, and draw up real estate contracts. They make about $51,170 per year, on average—but top earning real estate agents rake in over $92,000.
With an index score of 4.26, real estate agents said they are more than satisfied with the control they have over the work they do on a daily basis. They’re also fairly content with their bosses.
“Real estate agents have definitely weathered quite a financial storm over the past few years but right now rates are between 2% and 3% and inventory is low, making it a real estate agents dream as new homes hit the market and are getting multiple offers in the first week,” Golledge says. “Right now, it is a seller’s market so the real estate agent’s cost of advertising and marketing is very low and commissions are high. Happy times.” Read More.
Home buyers have plenty of information available at their fingertips. They’re educated and savvy when it comes to real estate. So why are they turning to you? Amy Chorew, the vice president of platform development at Better Homes & Gardens Real Estate, identifies six traits that home buyers most desire from their real estate agents in today’s market. Read More.
The latest headline about crimes against agents:
Man Charged With Plotting to Attack Real Estate Agents
A Bucks County, Pa., man has been charged with allegedly trying to lure real estate agents into model homes with intentions to sexually assault them, police say.
Frank A. Yeager, 29, is in policy custody and has been charged with one count of criminal attempt rape, a first-degree felony, as well as several misdemeanor charges.
On Nov. 25, a Pulte Homes real estate rep told police that a man entered the office requesting to see a model home. The woman told police she had a strange feeling about the man since he was not asking for any information about the home to purchase and so she allowed the man to tour the home himself. Read More.
A real estate agent’s job entails more than assisting clients with the nitty-gritty details of buying or selling a home. Good agents also tour as many homes as possible. Knowing the local inventory gives them an edge over the competition and provides great value for future buyers and sellers because those agents know the market — their product.
Having toured hundreds of homes through the years, agents have come to loathe certain sights. They sometimes leave houses wondering whether the seller even knew a showing was scheduled for that day. Read More.
In a down economy, no matter how busy a real estate professional gets, there is always room for more business, which is the focus of this article today. According to Leota Higgins, the brand manager for ZipRealty, “Realtors pour a good deal of effort and money into online and printed marketing materials, but many are overlooking (or flat-out avoiding) the area that resonates the most with potential clients: online consumer ratings and reviews of their services.” Read More.
Here’s a hard truth to swallow: No one comes to an open house to meet the agent. They come to see an appealing home, and your role as the hosting agent is to make that house shine. Your reward is the list of prospects you amass, and, one out of 20 times, a home sale to boot.
So as you prepare for an open house, think of the home you’re featuring as the headliner of the show. Choose a home with star power by following these points. Read More.
Realtor.com currently has the most downloaded mobile app in real estate for iOS (iPhone and iPad) and Android.
It’s a remarkable app.
The “Area Highlighter” feature literally drops jaws.
The “Area Scout” feature reloads listings as your car drives around town.
Plus, due to the data agreement between NAR and Realtor.com, it is also the most accurate app in terms of listing quality.
Starting this fall, for free, you can offer the exact same app to your clients. Read More.
You’ve probably figured this out by now: “homes for sale” in your city is one of the most competitive search queries on Google. If you’ve accepted the fact that your website will only get up to the 10th page – DON’T! There are a lot of things you can do to move your website further up in search engine results, if you are willing to put in a little work. The payoff will be occupying the most valuable real estate on the web! Here are 12 ways real estate agents can move up in search results. Read More.
To those not in the industry, real estate agents may appear to have easy jobs. They ride around showing fabulous houses, work a flexible schedule and sometimes land big commission checks.
But the reality is that real estate agents have a much harder job than we can imagine. Uncertainty about their income, a lack of benefits, a decline in housing values and the risks associated with meeting strangers in vacant homes can make real estate a stressful and dangerous occupation. Read More.