Since cameras have been getting better and better over the past years, why are the photos most real estate agents take not getting any better? Most agents take photos of rooms without a thought as to what it will look like in print or online. The photos in the MLS can be very poor, and some agents don’t even put in photos at all.
The article reveals a list of the 10 mistakes I see most often in our MLS. Read More.
The HomeSteps winter promotion has started and selling agents will receive a $1,000 incentive, and listing agents a separate $500 incentive, when they sell HomeSteps homes located in one of the 23 target states – Kentucky, Indiana, Ohio, Tennessee and Missouri are included.
HomeSteps is the real-estate owned division of Freddie Mac. The promotion runs between February 18 and April 15. The incentive will also provide homebuyers a choice of $500 for condominium association dues, flood insurance premiums or their home warranty. Read More.
Move Inc., the San Jose, Calif.-based company that operates realtor.com®, has concluded a pilot program it was running in two markets on a product that would match potential sellers with agents in their area. The test of AgentMatch, which operated in Boulder, Colo., and Las Vegas starting in July, was the subject of some discussion, debate, and concern among NAR members.
Some real estate practitioners vocalized their worries on social media that AgentMatch — which ranked practitioners in each market based on sold data from MLSs, including their number of recent sales, list-to-price ratio, and average days on market for their listed homes — created an unfair advantage for some agents. For example, an agent with very low production volume could still show as a top agent in a specific area if he or she had recently sold there. That could edge out other local agents with far higher production levels and better results just because they hadn’t sold in that area, critics argued. Read More.
If you are a real estate agent and haven’t checked out your online profile lately, you definitely should because chances are somebody else is. And that somebody could very well be a prospective client.
According to a recent California Association of REALTORS® study, over 60 percent of consumers Google real estate agents to find out more about them. They see one of your listings online and they Google you. They drive by one of your “for sale” signs and Google you. They meet you at an open house and Google you…They do it even when one of their friends recommends you! Why? Because the Internet provides them with a safe, non-committal environment where they can find out more about you, learn what you might be able to do for them, and generally see what you’re made of – without ever having to interact with you. Read More.
There is much going on inside real estate currently about agent reviews. Articles are everywhere about who is doing it, are they beneficial (or hurtful), are they accurate and what they truly mean. Although not the first, the latest is realtor.com with its Agent Match program. Maybe you’ve heard about it – maybe not – but it is something to keep an eye, and ear, out for. This technology is here, the functionality has been deployed. Now it’s the question of how long is it going to be before NAR releases its version (Agent Match) to the mainstream.
Here are a few important questions you, as a seller’s agent, may get from clients. It would be wise to have answers prepared for the all important listing appointment. Some of these would also apply to agents working with buyers.
Real estate professionals are used to being asked questions by buyers and sellers, but not all questions are created equal. In this column, we take a look at five of the most important questions to ask before you decide to work with a particular agent. Read More.
According to real estate speaker and coach Todd Robertson, real estate professionals can boost their yearly incomes by $10,000 to $50,000 by eliminating bad habits.
Here are three bad habits agents should kick:
- Waiting for business to come to you.
- Sending too much time designing overly elaborate marketing pieces.
- Getting lost in the busy-work of administrative tasks. Read More.
Some real estate professionals consider home warranties a security blanket for everyone involved in a real estate transaction—the buyer, seller, and agent. Warranties offer a measure of financial protection if certain home appliances need to be repaired or replaced. They can help buyers feel more confident about their purchase and may reduce sellers’ liability if something goes wrong after the keys have been handed over. Real estate agents often find they play an intermediary role in answering questions about warranties and can even assist in filing claims. Read More.
Getting started in real estate is one of the easiest things to do, which makes the shock all that more profound when you realize how daunting it is to build a sustainable business.
My story is not unlike that of many other agents I have talked to. I already had a few successful careers under my belt, started and sold companies, and was looking for my next endeavor. The market in the early 2000s was really heating up and all I could see was opportunity. It didn’t seem like it would be all that difficult. Just read some books, interview the best brokerages in the area, and seek out the most successful agents. Then, get a sponsor and commit two weekends of my life to taking the mandatory real estate licensing course and following exam. All good so far, and I felt like the smartest guy in the room! Read More.