14 gadgets every real estate professional needs now

June 24, 2014 by · Leave a Comment
Filed under: General, Technology 

In the market for some new toys?  Want to make your, and your clients, life easier? Maybe make your home show better?

The spring market is here and with it comes reshuffling priorities, lost keys, spilled coffee and chronic fatigue. These brand-new gadgets can keep you in good spirits — check them out! Read More.

Realtor.com to beef up agent search, will revamp profile pages first

May 23, 2014 by · Leave a Comment
Filed under: General, Marketing, Technology 

Realtor.com has not given up on providing consumers with more sophisticated tools for finding an agent and, as a first step toward that goal, is updating agent profiles on the popular consumer site to give agents the ability to highlight their transaction data, team info and client recommendations to consumers.

When agents authorize it, the new profile pages — expected to launch in the third quarter — will pull in multiple listing service data like price range of homes they help clients buy or sell, a map showing their current listings, showings and closings. Read More.

What are the biggest challenges to recruiting?

May 16, 2014 by · Leave a Comment
Filed under: General, Marketing 

With insights into the 2013 Imprev Thought Leader Survey, it was the recruiting topic that dominated this survey. It was cited as the number one business challenge among the leaders surveyed in 2012 and it took the top spot again in 2013. “The Recruiting Report” includes the specific survey questions and the percentage of responses received for each question. Below is the data:

The 3 biggest “competitive challenges” faced in recruiting top talent:
• Commissions (competitors offer a better split) 49 percent
• Costs (competitors offer lower costs) 46 percent
• Market share (competitors have more market share) 23 percent

Read More

Online real estate agent reviews: a quick how-to

May 9, 2014 by · Leave a Comment
Filed under: General, Marketing, Technology 

What’s the first thing you do when you are looking for a new restaurant, a hotel or a recommendation for a business? You may ask a friend or family member for a recommendation, but most likely you go to “Google” to search, or visit a website such as Yelp, Google Places or CitySearch to look for recommendations. We know the No. 1 source of referrals in real estate comes from people we know, but chances are we still look online for reviews to confirm those recommendations.

We are living in the age of online reviews and there is no disputing the fact that they can make or break a business. With so many people online and publishing content, there is ample opportunity to share on any number of websites a bad customer service experience. Just type into any search engine “customer service nightmare” and read how fast things can go downhill. Read More.

10 things real estate pros need to stop telling themselves

April 4, 2014 by · Leave a Comment
Filed under: General, Marketing 

Jared James uses a common theme that he often bring up regardless of the topic at hand: The power that words have, not only over other people, but especially over ourselves.

Remember this old line that we bought into for decades? “Sticks and stones can break my bones but words will never hurt me…” Such nonsense. Words have amazing power to hold us back and do much more damage than sticks or stones could ever hope to do.

He covers 10 things that real estate professionals need to stop saying. Read More.

5 biggest turn-offs for homebuyers

April 4, 2014 by · Leave a Comment
Filed under: General 

A lot of sellers don’t listen to their real estate agents, so we’ll tell you what your agent wants to say, but can’t say to you and this is it – your agent can’t get you the price you want unless your home is in pristine move-in condition.

That means no sticking drawers in the kitchen. No leaning fences. No rust-stained plumbing fixtures. We could go on, but maybe we need to make it clear. If you have even one of following “turn-offs,” your home won’t sell.

Buyers can get instantly turned off. Here are their five biggest turn-offs:

1. Overpricing for the market

2. Smells

3. Clutter

4. Deferred maintenance

5. Dark, dated décor

Read More.

Top 10 photographic crimes real estate agents commit

February 28, 2014 by · Leave a Comment
Filed under: General, Marketing 

Since cameras have been getting better and better over the past years, why are the photos most real estate agents take not getting any better? Most agents take photos of rooms without a thought as to what it will look like in print or online. The photos in the MLS can be very poor, and some agents don’t even put in photos at all.

The article reveals a list of the 10 mistakes I see most often in our MLS. Read More.

Freddie Mac offers winter bonuses for REO sales

February 21, 2014 by · Leave a Comment
Filed under: General, Marketing, Mortgage 

The HomeSteps winter promotion has started and selling agents will receive a $1,000 incentive, and listing agents a separate $500 incentive, when they sell HomeSteps homes located in one of the 23 target states – Kentucky, Indiana, Ohio, Tennessee and Missouri are included.

HomeSteps is the real-estate owned division of Freddie Mac. The promotion runs between February 18 and April 15. The incentive will also provide homebuyers a choice of $500 for condominium association dues, flood insurance premiums or their home warranty. Read More.

Realtor.com® ends AgentMatch pilot program

December 13, 2013 by · Leave a Comment
Filed under: General, Marketing, Technology 

Move Inc., the San Jose, Calif.-based company that operates realtor.com®, has concluded a pilot program it was running in two markets on a product that would match potential sellers with agents in their area. The test of AgentMatch, which operated in Boulder, Colo., and Las Vegas starting in July, was the subject of some discussion, debate, and concern among NAR members.

Some real estate practitioners vocalized their worries on social media that AgentMatch — which ranked practitioners in each market based on sold data from MLSs, including their number of recent sales, list-to-price ratio, and average days on market for their listed homes — created an unfair advantage for some agents. For example, an agent with very low production volume could still show as a top agent in a specific area if he or she had recently sold there. That could edge out other local agents with far higher production levels and better results just because they hadn’t sold in that area, critics argued. Read More.

Have you Googled yourself lately?

December 13, 2013 by · Leave a Comment
Filed under: General, Marketing, Technology 

If you are a real estate agent and haven’t checked out your online profile lately, you definitely should because chances are somebody else is. And that somebody could very well be a prospective client.

According to a recent California Association of REALTORS® study, over 60 percent of consumers Google real estate agents to find out more about them. They see one of your listings online and they Google you. They drive by one of your “for sale” signs and Google you. They meet you at an open house and Google you…They do it even when one of their friends recommends you! Why? Because the Internet provides them with a safe, non-committal environment where they can find out more about you, learn what you might be able to do for them, and generally see what you’re made of – without ever having to interact with you. Read More.

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