4 insider tips for getting multiple offers

June 20, 2012 by · Leave a Comment
Filed under: General 

The market is heating up. No, really.

Coast to coast, a much higher percentage of listings are (a) selling, period (b) selling, fast and (c) selling at or above the asking price than they have during any spring in recent memory. Don’t take my word for it — from Chicago to Orange County, Calif., local papers have picked up and started to report on the phenomenon. Read More.

7 Facebook do’s and don’ts

June 19, 2012 by · Leave a Comment
Filed under: General, Marketing, Technology 

What kinds of posts do you make to your Facebook page? Are you constantly talking about yourself or are you sharing posts that plenty of Facebook users “Like” and enjoy?

The last time that you logged into Facebook, which posts did you read? What was it about these posts that captured your attention?

In contrast, which parts of your Facebook feed would you have liked to “hide” or delete? If you want to create engaging Facebook posts, here are seven simple tips to follow. Read More.

Court rules broker with full-price offer not entitled to commission

June 18, 2012 by · Leave a Comment
Filed under: General, Legal 

A recent California case (RealPro, Inc. v. Smith Residual Company, LLC et al., Fourth Appellate District Court of Appeal) makes clear, while we may agree about what is said in the listing agreement, we may disagree about what it means.

Here is what happened. MGR Services, Inc., a real estate broker, entered into a listing agreement with the owners of 46.8 acres of vacant land in Riverside County, California. The agreement was from September 21, 2005 to April 1, 2006. Read More.

6 online security mistakes you are making

June 17, 2012 by · Leave a Comment
Filed under: General, Technology 

Identity theft is on the rise in America, and users of social media and smartphones are more vulnerable than ever. You might think you’re safe online, but here are a few mistakes that might be making you vulnerable to identity theft:

Putting your whole birthday on your Facebook profile: It’s fun to have dozens of people wish you a happy birthday once a year, but your birthday is a great starting point for anybody trying to steal your identity. Read More.

5 tips to get a good deal on a foreclosure

June 16, 2012 by · Leave a Comment
Filed under: General, Mortgage 

In a market flooded with foreclosures, homebuyers can find steals easily. Or that’s what many of them think until they begin searching. Soon, they learn that only savvy buyers get the best deals.

Understanding how banks negotiate foreclosure deals is a must if you want to buy low in today’s market.

Here are five secrets every homebuyer must know when shopping for a foreclosed home. Read More.

Virtual tours in 5 simple steps

June 15, 2012 by · Leave a Comment
Filed under: General, Marketing 

Getting started with virtual tours can be a quick and simple process – not to mention free. And buyers are looking for tools that can help in the home selection process as indicated in this article:

I recently read a blog post by a real estate agent who was speaking about his experience creating virtual tours for his overseas client. Because the client was unable to walk through potential homes, the virtual tour was instrumental in the eventual sale of a property. Without it, the client wouldn’t have seen the home and would have likely never purchased it.

And when you think about it, of course a virtual tour would help. Even local clients would appreciate virtual tours of homes so they can avoid spending time visiting places that will never work for their needs. Read More.

Latino population influencing future housing

June 14, 2012 by · Leave a Comment
Filed under: General 

The Latino population is becoming a growing force in the housing market, with this demographic’s purchasing power more than doubling over the past decade, according to a new report by the National Association of Hispanic Real Estate Professionals called “The State of Hispanic Home Ownership 2011.”

The purchasing power of Latinos grew to $1.1 trillion in 2011 and is projected to reach $1.6 trillion by 2016, according to NAHREP.

Rapid population growth (the Hispanic population more than tripled between 1980 and 2010), the population’s relatively young age, dramatic employment growth, and growing incomes are all triggering a higher rate of Hispanic home buyers, according to NAHREP. Read More.

5 habits of highly productive real estate agents

June 13, 2012 by · Leave a Comment
Filed under: General 

With so many distractions, it’s a wonder real estate agents are productive at all. Working to become a highly productive real estate agent is an ongoing process. Creating habits that produce consistent results allows you to achieve your maximum potential.

Time management has always been a real challenge. Between phone calls, a barrage of emails, listing presentations, prospecting calls and buyers appointments, how do you stay productive?

Keep yourself focused, alert and on track with these five habits. Read More.

5 emotional mistakes made by homebuyers

June 12, 2012 by · Leave a Comment
Filed under: General 

Real estate agents say emotional mistakes are common among homebuyers, who sometimes let good deals pass them by. Or worse, buyers overpay for their “dream homes” because they let feelings cloud their judgment.

But buyers shouldn’t beat themselves up for getting emotional. Buying a home is often the biggest purchase a person will make. Homebuyers “need someone in their corner who can counsel them and make sure they are making a smart investment, not an emotionally driven purchase,” says Nick Jabbour, a New York City real estate agent and vice president of Nest Seekers International. Read More.

3 strategies to price your listings right

June 11, 2012 by · Leave a Comment
Filed under: General, Marketing 

Persuading sellers to price their properties realistically is always a challenge. This can be especially difficult when your market is still experiencing price declines. The question is how to unhook your sellers’ price anchors and then persuade them to list their property at a price where it will sell.

In psychology professor Daniel Ariely’s book, “Predictably Irrational,” he discusses how people become firmly attached, or anchored, to ideas. According to Ariely’s research, these anchors are extremely strong when it comes to the price of someone’s home.

For example, when a homeowner sells his home for $500,000 in Los Angeles and moves to Dallas where the same home would cost $250,000, in almost every case, the homeowner will purchase a new home that is at least $500,000.

Breaking a seller’s price anchors can be challenging. Here are three proven strategies that really work. Read More.

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